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Wednesday, 23 December 2015 00:00

TV analysis: How the media-rights deal delivered


The 2015 V8 Supercars season marked the beginning of the new-look media rights landscape. 

V8X Supercar Magazine issue #90 looks at how the new world order in the broadcasting landscape looks after the first season of the deal.

Issue #90 is on sale now in stores with the digital edition available in the official V8X app (in the App Store and Google Play), online at DigitalEdition.V8XMagazine.com.au and in the Magzter app store.

CLICK HERE for more information on V8X Supercar Magazine issue #90.

The category collected $241 million to sign off on a six-year telecast and digital rights deal with Foxtel and Ten Network, which saw the majority of the season telecast exclusively live on pay television.

V8 Supercars insists the increased revenue from the television deal was essential to ensure teams received a dividend from racing in the category, at a time when the sponsorship market is as tough as ever.

Media expert Mark C-Scott and V8 Supercars' James Warburton and John Casey were interviewed for the feature in issue #90.

"Ultimately, what you have got is a situation where the major ball sports are sucking the oxygen out of the market in terms of sports rights," Warburton explains.

"So what you are seeing there is not a lot of money left for the other sports. Motorsport through HD and ad-free and all those others things globally, especially the big series', have moved to either an exclusively pay TV model or a combination of both. So I think we have the best of both worlds."

The feature looks at how the numbers from the new deal performed in 2015, the impact on sponsorship and exposure, why the deal was seen as the only option, and how it fits into an ever-changing media rights landscape.

CLICK HERE to purchase the print edition of V8X Supercar Magazine issue #90.